Kalypso to Host Webinar On Creating and Capturing New Product Value

October 10, 2012

BEACHWOOD, OHIO - Kalypso, the world’s premier innovation consulting firm, will present “How to Create and Capture Value from New Products” in a webinar hosted by the Professional Pricing Society on October 11 at 12 PM EDT. This session will explore how companies can use value analytics and pricing strategies to improve product launch successes and drive incremental profit improvement.

Today's innovation leaders have worked hard to implement new product development processes that drive on-time releases. Yet, companies often fail to truly understand and capture a new product’s value. In this webinar, Kalypso senior consultant Reed Shelger and senior manager Scott Siegel will highlight how companies can put in place pricing strategies throughout the product development lifecycle to maximize profit capture.

Audience members will learn techniques for quantifying value and approximating the right price for each product and market segment. Shelger and Siegel will highlight leading examples of how companies have defined winning product concepts, supported go and kill recommendations, expanded margins, supported sales teams and eliminated price leakage.

WHAT: How to Create and Capture Value from New Products
WHEN: October 11 – 12:00 PM – 1:00 PM EDT
WHO: Kalypso senior consultant, Reed Shelger; Kalypso senior manager, Scott Siegel
REGISTRATION: https://www1.gotomeeting.com/register/199871897

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve performance, drive profitability and create sustainable results by delivering on the promise of innovation. The people of Kalypso are leading business professionals who combine unparalleled expertise in innovation, product development, and product lifecycle management (PLM) with a depth of experience in the consumer goods, high technology, manufacturing, life sciences and retail industries. For more information, visit kalypso.com. Follow @KalypsoLP on Twitter and on Facebook.