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Kalypso Social Product Innovation Expert Joins InnovationManagement Magazine as Guest Contributor

August 25, 2011

BEACHWOOD, OhioKalypso, the world's premier innovation consulting firm, announced today that Amy Kenly, social media and analyst programs director at the firm, has been selected as a regular guest contributor to InnovationManagement, the online business magazine for innovation professionals.

An expert in social product innovation, Kenly will offer InnovationManagement readers insight on integrating social strategies, models and technologies into organizations’ product development processes. “The opportunity to share leading practices in social product innovation will provide InnovationManagement readers with the latest information on leveraging social strategies to accelerate and enhance existing innovation and product development processes,” said Kenly.

InnovationManagement offers a broad range of innovation thoughtware to a global audience, from leading practices and expert insights to case studies and solutions. As a contributor to InnovationManagement, Kenly will be joining a group of practitioners and educators who provide perspectives on all aspects of the innovation process. Kenly’s first article is available at http://www.innovationmanagement.se/2011/08/24/social-media-and-product-development-from-theory-to-practice.

Kalypso is a leading provider of research, thought leadership and services for social product innovation, recently publishing the white paper “Social Media and Product Development: Early Adopters Reaping Benefits amidst Challenge and Uncertainty.” To access the white paper and research findings, visit http://kalypso.com/spike. For more information about InnovationManagement, visit http://www.innovationmanagement.se.

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve performance, drive profitability and create sustainable results by delivering on the promise of innovation. The people of Kalypso are leading business professionals who combine unparalleled expertise in innovation, product development, and product lifecycle management (PLM) with a depth of experience in the consumer goods, high technology, manufacturing, medical device, life sciences and retail industries. For more information, visit http://kalypso.com. Follow @KalypsoLP on Twitter and on Facebook at http://facebook.com/KalypsoLP.