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Kalypso Launches Research Initiative on Social Media and Product Innovation

March 10, 2010

Study to determine how companies are driving innovation with social media

BEACHWOOD, OHIO – Kalypso, the world’s premier innovation consulting firm, is conducting a research study on how companies are leveraging social computing and social media to improve product innovation, product development, and product management. The goal of this research is to understand the current state of the use of social media for product development and innovation activities, what factors enable success, what barriers exist and how companies should move forward to apply this increasingly important innovation best practice for business growth.

The survey is open from now through April 9th to marketing, product development, and business professionals at http://www.surveymonkey.com/s/N36QLQX. All responses will be confidential and survey participants will receive a complimentary copy of the research findings, if contact information is provided.

At the end of the survey, participants will have the opportunity to nominate their company or a leading organization for the first annual Spike! Award - Social Product Innovation Knowledge Excellence – from Kalypso and research firm Tech-Clarity. Over the next two months nominations will be accepted for the Spike! Award, which will recognize the best use of social media and social computing to improve product innovation, development, and product management.

To participate in the survey visit http://www.surveymonkey.com/s/N36QLQX.

About Kalypso
Kalypso is the world's premier innovation consulting firm, helping clients improve profitability by delivering on the promise of innovation. Kalypso offers clients full service capabilities including Business and Innovation Strategy, Front End of Innovation, Portfolio and Pipeline Management, Development and New Product Introduction, Value Management, PLM Technology, Leadership and Learning, and Intellectual Property Services.