Kalypso Expands CPG Practice with New Senior Manager John Groene

May 3, 2011

BEACHWOOD, Ohio – Kalypso, the world's premier innovation consulting firm, announced today that John Groene has joined the firm.

The people of Kalypso are leading business professionals who combine a depth of experience in select industries with unparalleled expertise in product and process innovation. John brings over 30 years of industry experience to Kalypso's consumer product clients.

“John has an excellent track record of delivering results across a wide range of business functions including brands, customer teams and consumer research,” said Mike Friedman, Consumer Packaged Goods (CPG) practice lead and partner at Kalypso. “We are pleased to bring his extensive hands-on experience in digital innovation, IT leadership and shopper marketing to the community of Kalypso clients.”

Prior to joining Kalypso, John was the senior vice president of the Digital practice at Saatchi and SaatchiX, a premier shopper marketing agency based in Arkansas, where he worked with top retail and consumer products clients such as Procter and Gamble (P&G), Frito Lay and Diageo. Previously, John spent 27 years with P&G in various leadership positions, including CIO of the global Feminine Care business, and senior manager of P&G’s CRM Next Generation effort - a program designed to rethink how P&G connects with consumers.

John is based in the Cincinnati, Ohio area and will work primarily with clients in the consumer products sector. He holds a Master of Business Administration in Finance from Xavier University in Cincinnati and a Bachelor of Arts and Science in Accounting from Xavier University.

To view John's complete profile visit https://kalypso.com/company/people/john-groene.

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve performance by delivering on the promise of innovation. Kalypso offers clients full-service capabilities including Business and Innovation Strategy, Front End of Innovation, Portfolio and Pipeline Management, Development and New Product Introduction, Value Management, PLM Technology, Leadership and Learning, and Intellectual Property Management. For more information, visit https://kalypso.com. Follow @KalypsoLP on Twitter and on Facebook at http://facebook.com/KalypsoLP.