Awards Recognize Value of Social Strategies, Processes and Tools for Innovation and Product Development
BEACHWOOD, Ohio – Kalypso, the world’s premier innovation consulting firm, is now accepting nominations for the second annual Spike Awards. The Spike Awards recognize companies using social strategies, processes and supporting technologies to improve innovation, product development and product management. Nominations are being accepted online now through September 2, 2011 at http://spikeawards.com.
The Spike Awards celebrate forward-thinking organizations that leverage social product innovation across the product lifecycle, including open innovation, crowdsourcing, expert identification, collaboration platforms, social product development and sentiment analysis.
“The business value companies can achieve through social media goes well beyond the marketing department,” said Amy Kenly, director of social media and analyst programs at Kalypso. “The Spike Awards recognize companies that leverage today’s expanding social opportunities and technologies to accelerate and enhance their existing innovation and product development processes.
“Kalypso’s research on social media and product innovation — and proof points from last year’s winners — show that early adopters are gaining value through increased customer and consumer insight, more and better new product ideas, stronger co-development opportunities and reduced development costs,” said Kenly. “We are looking forward to hearing more results and inspiring stories from the 2011 Spike Awards nominees.”
Entries must be submitted via the online form at http://spikeawards.com. Individuals are free to nominate their organization or another leading organization. There is no fee to enter. The Spike Awards are open to organizations of all sizes in the following four industry categories:
- Technology Industry: High tech, consumer electronics, computer hardware, semiconductor, telecommunications, networking
- Life Sciences Industry: Medical device and supplies, pharmaceutical, biotechnology, healthcare
- Consumer Packaged Goods Industry: Consumer goods, food & beverage, retail, household, beauty, apparel
- Manufacturing Industry/Other: Discrete, automotive, industrial, chemical, aerospace and defense, other
An expert panel of industry and social product innovation experts will judge entries based on the identified business challenge, approach to problem, creativity of solution, and results that relate back to the business problem.
Judges will select the top three finalists in each of the four industry categories. The twelve finalists will be posted to the Spike Awards website to gather People’s Choice votes. The judges’ panel will select one winner in each of the four industry categories and one People’s Choice winner will be determined by online voting for a total of five awards.
Winners of the 2011 Spike Awards will be recognized on October 18, 2011.
About the Spike Awards
The Spike (Social Product Innovation Knowledge Excellence) Awards recognize the best use of social media concepts, strategies and supporting technologies to improve innovation, product development and product management. The Awards celebrate forward-thinking innovators that leverage social product innovation across the product lifecycle, including open innovation, crowdsourcing, expert identification, collaboration platforms, social product development and sentiment analysis. For more information, visit http://spikeawards.com. Follow Spike Awards on Twitter at http://twitter.com/SpikeAwards and on Facebook at http://facebook.com/SpikeAwards.
Kalypso is the world's premier innovation consulting firm, helping clients improve performance by delivering on the promise of innovation. Kalypso offers clients full-service capabilities including Business and Innovation Strategy, Front End of Innovation, Portfolio and Pipeline Management, New Product Development and Introduction, Pricing and Value Management, PLM Technology, Leadership and Learning, and Intellectual Property Management. For more information, visit http://kalypso.com. Follow @KalypsoLP on Twitter and on Facebook at http://facebook.com/KalypsoLP.