Increase productivity, manufacturing efficiencies and operational resilience using XR (AR / MR / VR)

We help companies enable and optimize the manufacturing process by combining the power of XR, advanced analytics and IoT data.

While pharma, biotech and CDMO companies have embarked on digital transformation, efforts so far have been focused on select business functions, limited optimization at brownfield plants and exploration of advanced capabilities at greenfield facilities. Most manufacturing facilities still rely on legacy toolsets and manual efforts.

Plant workers are often siloed from the enterprise digital ecosystem and face challenges in exchanging information and collaborating with internal experts.

Line and equipment issues that could have been predicted and prevented, slow production, causing safety concerns and delaying critical medicines to patients. When problems arise, experts must visit a facility to manually troubleshoot, leading to extended downtime and increased cost.

Real Results

We helped a leading pharmaceutical company reduce new hire onboarding by 5 days and re-training time for experienced employees by 45% with XR.

XR can increase efficiencies, productivity, and safety on the manufacturing floor with relevant data access, process optimization and guided assistance.

XR lowers human error by enabling greater collaboration and training through guided instruction and remote assistance. Subject matter experts can train from remote locations in real time. Using role-based authentication with devices such as mixed reality smart glasses, XR can deliver the right contextual information to the right person instantaneously.

Pharma and biotech auditing can be performed using an XR facility twin combined with IoT data and AI to ensure high quality and global regulatory standards.

Line commissioning and clearance operations can be digitally contextualized with XR to guide operators through the processes and can capture evidentiary proof that the operations were executed in accordance with documented procedures.

Real-time line and equipment performance data including alerts and trending quality data from IoT solutions can be presented through XR contextually, not only at the operator level, but also displayed in virtual representations of the equipment, line, facility or groups of facilities. XR enables a virtual manufacturing control tower view of real-time operations including key performance indicators, alerts and predictions and prescriptions of the next best action.

How We Help Clients Build an Extended Reality Capability

We take a human-centric approach to extended reality that prioritizes peoples’ needs, capabilities and behaviors first, then designs to accommodate. We combine deep experience in strategy, process improvement and organizational effectiveness with expertise in extended reality technologies and solutions.

Our recommended approach includes a discovery and use case definition phase, followed by an agile design and development phase in sprints, concluding with sprint reviews, readiness/UAT and formal validation. Whether you're just starting to explore extended reality or looking to mature specific use cases, we collaborate with you through all phases of the implementation process to realize the value of your extended reality investment.

Icon AR Use Case White

Use Case Finalization ​&
Preliminary Design​


  • Understand business priorities
  • Identify and prioritize use cases
  • Identify personas
  • Define desired user stories
    and acceptance criteria​
  • Map the UX journey​
  • Align on technical work approach


  • Map functional requirements
  • Design UI storyboards ​
  • List UI asset needs ​
  • Develop preliminary UI mockups​
  • Define preliminary 2D and 3D assets​


  • Select technology​
  • Spike work on key features​
  • Define external data model ​
Icon Agile White

Agile Development
Methodology in Sprints


  • Select technology pathway
  • Spike work on key features
  • Define external data model


  • Select visual brand​
  • Design detailed UI prototypes, 2D and 3D assets


  • Lay out static composition
  • Configure and style elements ​
  • Implement interactions ​
  • Integrate external systems
  • Update 2D and 3D assets
Icon AR Proof White

Proof of Concept


  • Protocol development
  • Solution demo socialization ​and acceptance​
  • "Art of the possible" workshop readiness assessment​/UAT
  • Support documentation provision​
  • Formal validation (when ready)
  • Knowledge transfer

Core Areas for Applying XR Technologies

Facility Twin

Line Clearance & Changeover

Line Commissioning

Weight & Dispense

Process Monitoring

Strategic Applications of XR Have Significant Impact

Reduce training length and cost with faster, more effective work instructions

Reduce unscheduled downtime with quicker line commissioning, line clearance, machine changeovers and maintenance

Decrease scrap and waste by reducing human error with in-context work instructions and guided procedures

Improve good manufacturing practice (GMP) compliance with improved work instructions

Capture evidentiary proof of weigh and dispense operations by integrating scale outputs and operator sign offs into electronic batch records in MES

Technology Partners


We helped a leading pharma company improve and scale global training while cutting costs with XR.

Site managers were looking to improve operational efficiency by 5%, training costs by 10%, and maintenance costs by 3%. To meet these goals, they needed to develop an efficient solution to train their workforce on key procedures.

Conventional equipment training for this global company required significant planning, rescheduling and overhead and consumed valuable time from subject matter experts.

The vision was to make training available on-demand for every new hire at any location in the world, and scale it globally.

Our Approach

  1. Experts were recorded from a first person point of view while performing the procedures and wearing mixed reality smartglasses, highlighting work instruction steps and safety measures.
  2. The recorded training was viewed through the experts' eyes and enhanced with additional contextual information.
  3. To validate effectiveness the experiences were made available to users (plant workers) and compared against traditional work instructions in the actual manufacturing environment.

The training platform we developed made it possible to achieve:

  • 3-7 days reduction in new hire onboarding time
  • 40%-50% reduction in re-training time for experienced employees shifting to a new line
  • 100% conformance to work instructions compared to 70% for traditional training approaches
  • 8 out of 10 users reported a better learning experience

Thought Leaders

Sachin Misra 2014
Principal & Global Leader - Pharmaceutical, Biotechnology and CDMO Practice