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Viewpoints about 'Value'
Cross-Learning and Best Practice Sharing at Professional Pricing Society’s Spring Conference
Now into its 23rd year, the Professional Pricing Society (PPS) rang in its Annual Spring Conference in Chicago on May 8-11. The four-day symposium was attended by over 500 pricing professionals from various industries. It was elevating for members of Kalypso’s Value Management team - James Weaver, Reed Shelger, Jenna Dudevoir and me - to listen to a diverse representation of keynote speakers and subject matter experts.
Topics: Aakash Upadhyaya, Innovation, James Weaver, Jenna Dudevoir, New Product Development, Price Management, Price Strategy, Pricing, Pricing Articles, Pricing Events, Pricing Execution, Pricing Strategies, Pricing Strategy, Pricing Value Management, Product Development, Reed Shelger, Value, Value Analytics, Value Management, Value Pricing, Value Selling
Maximizing Profit Capture for Medical Device Manufacturers
Gain control over your pricing strategies, value stories, and profit visibility
This paper explores the implications of challenges in the medical device industry and the four essential strategies required to gain control over pricing processes, define product value, and increase profit visibility. Read More
Topics: Healthcare, Medical Device, Medical Device Innovation, Medical Device Manufacturers, Medical Device Manufacturing, Medical Device Pricing, Medical Device White Paper, Price Strategy, Pricing, Pricing Strategy, Tom Monheim, Value, Value Capture, Value Creation, Value Management, Value Maps
Pricing Drivers in Medical Device: What’s Your View?
You might recall Brian Sharp recently published a viewpoint on five pricing and value management challenges that were identified by over 500 medical device professionals by asking question: “What is the biggest pricing and value management challenge facing the medical device industry?” While this provided us with a look at pricing and value management opportunities and the general state of value capture, of course it raised additional questions.
Topics: Blog, Medical Device, Price Strategy, Pricing, Pricing Execution, Pricing Strategy, Valuation, Value, Value Capture, Value Creation, Value Management
Price Your Way to Better Profit Margins
A Simple 3-Step Approach to Effective Transaction Management
When times are tough and consumer demand drops, companies feel great pressure to reduce prices. The urge to manipulate pricing to hold or grow market share becomes unbearable. This knee-jerk response to a challenging economic environment often results in massive price discounts to customers across the board, with the attendant erosion in profit margins. Read More
Topics: Change Management, Perspective, Pocket Margins, Pricing, Pricing Execution, Pricing Strategy, Profit Leakage, Profit Margins, Profit Potential, Segmentation, Strategy, Transaction Management, Value, Value Capture, Value Creation, Value Management, Value Maps
5 Strategies for Greater Profit Capture in Medical Device – Do You Agree?
For the medical device industry, the next several years are critical in the area of pricing execution. Massive changes in the political and regulatory landscape create tremendous opportunity for progressive-minded medical device companies to innovate in their value capture processes.
Topics: Blog, Innovation, Medical Device, Price Strategy, Pricing, Pricing Execution, Pricing Strategy, Value, Value Capture, Value Creation, Value Management
Value Capture in the Medical Device Industry
Five Pricing and Value Challenges from Our Medical Device Poll
The medical device industry is under greater pressure now than at any other time in its long and profitable history. The pressure comes from all quarters: politicians, regulators, pundits, payers, consumers, buyers, and of course competitors. Innovation has been a trademark for the industry, with many of the leading players investing well over 10 percent of revenues in research and development. Read More
Topics: Innovation, Medical Device, Perspective, Pricing, Pricing Strategy, Value, Value Capture, Value Creation, Value Management
Price vs. Value Management: Not Understanding the Difference Will Cost You
There are many abused and overused words and phrases in business language. The pricing strategy space isn’t immune to this. Many executives, marketers, and pricing experts use the terms price and value management interchangeably, and then wonder why their products aren’t selling like the pricing models say they should. What do these words really mean and why does it matter to your business? Read More
Topics: Perspective, Pricing, Value, Value Capture, Value Management
The Private Brand Revolution: The Manufacturers’ Playbook to Drive Brand Demand
As retailers continue expanding their private brand strategies, here are five strategies food and beverage manufacturers should consider adding to their playbooks to drive demand for their brands. Read More
Topics: Article, Brand Strategies, Collaborative Innovation, Disruptive Innovation, F&B, Food and Beverage, George Young, Innovation, Manufacturing, Own Label, Pricing, Private Brands, Private Label, Retail, Retailers, Value, Value Management