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Viewpoints about 'Social Product Development'
Three Social Product Innovation Hang Ups that You Need to Get Over
Despite the value companies can achieve using social models and tools to support the innovation and product development processes, the typical, negative knee-jerk reaction when someone says “social” and “product development” in the same sentence is still alive and well. Here are some of the top hang ups we hear, and some very good reasons why you should get over them, soon. Read More
Topics: Amy Kenly, PLM, Social, Social Computing, Social Media, Social Product Development, Social Product Innovation, Spike, Spike Awards
Video: Using Social Media to Drive New Product Innovation
From Social Slam 2012
From ideation and crowdsourcing at the front end of innovation, through enabling product development collaboration to post-launch support, social models and tools can generate social media ROI outside the world of marketing. In this video from Social Slam 2012, Amy Kenly presents leading strategies for using these new tools and integrating social media into the product development process. Read More
Topics: Amy Kenly, Social, Social Computing, Social Innovation, Social Innovation Culture, Social Media Events, Social Models, Social Product Development, Social Product Innovation, Social Slam, Social Strategies, Social Technologies, Social Technology, Spike, Spike Awards
The Value of Open Innovation for B2B Companies
We hear a lot these days about applying open innovation concepts to improve innovation and product development processes. The value is clear for B2C companies, but B2B firms have different challenges and needs that have caused many to hold off. Despite the challenges, the open innovation payoff for B2B companies is significant if done correctly, especially in today’s resource-constrained R&D environments. Read More
Topics: Innovation, IP, Open Innovation, Product Development, Social Innovation, Social Media, Social Networking, Social Product Development, Social Product Innovation, Spike
How Can You Sustain Results from a Social Product Innovation Initiative?
In this clip from the webcast Five Steps to Create a Social Innovation Culture, Amy Kenly discusses the results companies can expect from a social product innovation initiative and how to sustain them. Sound like something you're doing? Check out the on-demand videos from the Social Product Innovation Summit 2011 at http://spikesummit.com to learn more. Read More
Topics: Amy Kenly, Innovation Strategy, Product Innovation, Social Computing, Social Innovation, Social Media, Social Product Development, Social Product Innovation, Spike, Video
Foundation for Open Innovation, Part 1: Invention vs. Innovation
How many times have you heard from a co-worker - “I’m not a scientist or engineer; I can’t innovate.” This frame of mind frustrates many forward thinking managers and stands in the way of systematic creative work, especially in technical environments. This blog post defines invention and innovation, setting the stage for a broader Open Innovation discussion. Read More
Topics: Blog, Innovation, Innovation Articles, Michael Glessner, Open Innovation, PLM, Product Development, Product Innovation, Product Lifecycle Management, Social Networking, Social Product Development, Social Product Innovation, Spike, Strategy
2011 SPIKE Award Announcements
Featuring videos of the winners!
Did you miss the live 2011 SPIKE Award announcements? Don't worry, we recorded it for you! Watch the full presentation and hear from the winners themselves. Visit www.spikesummit.com any time to view all the presentations from the 2011 Social Product innovation Summit. Read More
Topics: Collaboration, Collaborative Innovation, Consumer Goods, CPG, Innovation, Product Development, Social Computing, Social Innovation, Social Media, Social Networking, Social Product Development, Social Product Innovation, Spike, Spike Awards, Strategy
Social Product Innovation Summit - Bill Poston
Bill Poston invites you to the Social Product Innovation Summit on October 18th and to his session - Get Real: Practical Starting Points for Social Product Innovation. Register today at www.spikesummit.com. Read More
Topics: Bill Poston, Innovation, Product Development, Product Innovation, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation, Spike, Spike Awards, Strategy
What Forms of Technology Can You Use to Help Implement Social Product Innovation?
In this clip from the webcast Five Steps to Create a Social Innovation Culture, Amy Kenly discusses technologies that can enable a social product innovation strategy and support the innovation process. Sound like something you're doing? Register for the Social Product Innovation Summit 2011 on October 18 to learn more. Read More
Topics: Amy Kenly, Innovation Strategy, Product Innovation, Social Computing, Social Innovation, Social Media, Social Product Development, Social Product Innovation, Spike, Video
What Processes Are Required or Need to Change to Support Social Product Innovation?
In this clip from the webcast Five Steps to Create a Social Innovation Culture, Amy Kenly discusses how social product innovation enhances or extends existing business processes, rather than creating more work. Companies should pick a specific starting point to drive value. Sound like something you're doing? Check out the 2011 Spike Awards and tell us your story! Read More
Topics: Amy Kenly, Business Processes, Enterprise 2.0, Enterprise Information Systems, Enterprise Technology, Innovation, Product Development, Social Computing, Social Innovation, Social Media, Social Media Events, Social Networking, Social Product Development, Social Product Innovation, Social Technology, Spike, Spike Awards, Web 2.0
Your Chance to Enter the 2011 SPIKE Awards
From the shores of Coronado, California Jenn Sunga invites you to enter the 2011 SPIKE Awards - the only awards program recognizing the best use of social strategies, processes and supporting technologies to improve innovation, product development and product management. Read More
Topics: Innovation, Innovation Events, Product Development, Social Computing, Social Innovation, Social Media, Social Media Events, Social Models, Social Networking, Social Product Development, Social Product Innovation, Social Technologies, Social Technology, Spike, Spike Awards, Spike Awards Winners
2011 SPIKE Awards: The World Series of Social Product Innovation
From Fenway Park Amy Kenly invites you to enter the 2011 SPIKE Awards - the only awards program recognizing the best use of social strategies, processes and supporting technologies to improve innovation, product development and product management. Read More
Topics: Innovation, Innovation Events, Product Development, Social Computing, Social Innovation, Social Media, Social Media Events, Social Models, Social Networking, Social Product Development, Social Product Innovation, Social Technologies, Social Technology, Spike, Spike Awards, Spike Awards Winners
Disrupting Ourselves with Open Innovation
Yesterday at the PDMA Conference on Social Product Development and Co-Creation, we heard from David Ritter, CTO of InnoCentive. David talked about using challenge-driven product development in a B2B environment to take advantage of resources working outside of the immediate sphere and accelerate innovation capacity. Read More
Topics: Amy Kenly, Disruptive Innovation, Innovate, Innovation, Innovation Articles, Innovation Conferences, Innovation Events, Open Innovation, Social, Social Computing, Social Innovation, Social Innovation Culture, Social Media, Social Media Articles, Social Media Events, Social Models, Social Networking, Social Product Development, Social Product Innovation, Social Technologies, Social Technology, Spike, Spike Awards
The Need for Portfolio Management in the Co-Creation Process
I think Michael Norton, Jack Nickell, and Zach Smith said it best when they collectively claimed that co-creation is "opesociacollaberaticreatinnovatcrowdsourccommunitengagementifaction". Read More
Topics: Co-create, Co-creation, Co-Development, CoCreatePDMA, Collaboration, Collaborative Innovation, Innovation, Innovation Strategy, Open Innovation, Portfolio Management, PPM, Product Innovation, Social Computing, Social Innovation, Social Product Development, Social Product Innovation, Social Technologies, Social Technology, Spike, Strategy
Who’s Your Crowd? The Use of Virtual Private Expert Networks
One of my favorite speakers on the #CoCreatePDMA Monday agenda was Ben Kaufman, the founder and CEO of Quirky. Ben is a fantastic speaker and clearly brings a high level of enthusiasm to his company and the idea of accessible innovation. Read More
Topics: Amy Kenly, Co-create, Co-creation, Co-Development, CoCreatePDMA, Collaboration, Collaborative Innovation, Crowdsource, Crowdsource Innovation, Crowdsourcing, Innovate, Innovation, Innovation Articles, Innovation Culture, Innovation Leaders, Innovation Methods, Innovation Process, Innovation Strategy, Innovation Tools, Quirky, Social Computing, Social Innovation Culture, Social Media, Social Media Articles, Social Media Events, Social Product Development, Social Product Innovation, Spike, Spike Awards, Spike Awards Winners, Virtual Private Expert Networks
How Will You Create a Social Innovation Culture?
Like any new business initiative, incorporating social product innovation strategy and technology into existing innovation and product development processes is likely to encounter resistance and lack of support. Read More
Topics: Amy Kenly, Co-create, Co-creation, Co-Development, CoCreatePDMA, Collaboration, Collaborative Innovation, Culture, PDMA, Social Computing, Social Innovation, Social Innovation Culture, Social Media, Social Media Articles, Social Media Events, Social Networking, Social Product Development, Social Product Innovation, Social Technologies, Social Technology, Spike, Spike Awards
Social Media and Product Development: What’s Stopping Us?
Many of us have seen those “Did You Know?” videos on YouTube. With millions of views, these compelling videos give facts and stats on globalization in the information age, demonstrating the pervasiveness of social media as a medium for collaboration, knowledge sharing, open discussion and relationship building. Read More
Topics: Amy Kenly, Blog, Co-create, Co-creation, Co-Development, Collaboration, Collaborative Innovation, Enterprise 2.0, Innovation, Kalypso Research, Kalypso Spike, PDMA, Product Development, Product Development Teams, Product Innovation, Social Computing, Social Media, Social Media Events, Social Product Development, Social Product Innovation, Spike, Spike Awards, Web 2.0
Spotlight on Spike Awards CPG & People’s Choice Winner Kimberly-Clark
Two weeks ago we announced the first annual Spike Awards winners. Kimberly-Clark took Spike trophies in both the CPG and People's Choice category. What makes their social product innovation story a double winner? Read More
Topics: Blog, CPG, Kimberly-Clark, Open Innovation, People's Choice, Social Computing, Social Innovation, Social Media, Social Networking, Social Product Development, Social Product Innovation, Social Technology, Spike, Spike Awards, Spike Awards Winners
Interview with a Winner: Spike Award Winner Kimberly-Clark Speaks with Jim Brown on Why They Won
The Spike Awards celebrate the best use of social media and social technology for product innovation and development. Jim Brown of Tech-Clarity interviews Kimberly-Clark’s Stephen Paljieg on their Huggies MomInspired© program, which took top honors in the CPG category and won the People’s Choice. Read More
Topics: Huggies MomInspired, Jim Brown, Kimberly-Clark, Podcast, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation, Social Technology, Spike, Spike Awards, Spike Awards Winners, Steve Paljieg
Spotlight on Spike Awards Life Sciences Winner: Eli Lilly
As you know, last week we announced the first annual Spike Awards winners. Eli Lilly took home the Spike trophy in the Life Sciences category. Let's take a look at why they won. Read More
Topics: Blog, E 2.0, Eli Lilly, Enterprise 2.0, Life Sciences, Pharma, Pharmaceutical, R&D, Research Development, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation, Spike, Spike Awards
Chad Jackson of Lifecycle Insights Discusses Social Product Innovation
Chad Jackson, founder and President of Lifecycle Insights, an independent research and advisory firm, has joined the judging panel for the upcoming Spike Awards. In this podcast, Chad discusses how social and web 2.0 technologies can support product development and innovation. Read More
Topics: Innovation, Podcast, Product Development, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation, Spike, Spike Awards
Spotted on the Product Pulse
Spotted on the Product Pulse blog today: Planview throwing down the gauntlet for the upcoming Spike Awards. Read More
Topics: Blog, Enterprise 2.0, Innovation, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation, Spike, Spike Awards, Web 2.0
Sound Like Something You’re Doing?
A couple days ago I posted about the search for Web 2.0 and social media innovators for the first annual Spike Awards. Our latest viewpoint published today contains a great example. Read More
Topics: Blog, Consumer, Consumer Goods, Consumer Immersion, Consumer Insights, Front End of Innovation, Social Innovation, Social Media, Social Networking, Social Product Development, Social Product Innovation, Spike, Spike Awards, VoC, Voice of the Consumer, Voice of the Customer
Your Consumer’s Virtual World
A Whole New Consumer Immersion Opportunity
Social media and consumer immersion are both hot topics in the field of market research. This viewpoint examines the opportunity to blend social media and consumer immersion techniques to add a new dimension to traditional market research. Read More
Topics: Consumer Goods, Consumer Immersion, Consumer Insights, Consumer Products, Perspective, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation