Viewpoints about 'Products'

CPG Innovation: Increase Collaboration, Avoid Collisions

June 21st, 2010 | by Mike Friedman

“Avoiding a Consumer Products and Retailer Collision" by Steve Steutermann and Kevin Sterneckert of Gartner shows that “companies are not utilizing scorecards to measure new product launch (NPL) success or pre- and post-launch execution, despite the importance of innovation and NPL in the marketplace” which, unfortunately, is not surprising. Read More

Topics: Collaboration, CPG, Innovation, Measuring Innovation, Metrics, New Product Introduction, New Product Launch, Perspective, Product Innovation, Product Launch, Products