Viewpoints about 'Product Launch'

Social Media and Product Innovation

Early Adopters Reaping Benefits amidst Challenge and Uncertainty

January 31st, 2011 | by Amy Kenly and Bill Poston

This white paper explores social product innovation trends, shares results and use cases from our research and provides practical recommendations for companies looking to get started. Read More

Topics: E 2.0, E20, Enterprise 2.0, FEI, Front End of Innovation, Innovation, New Product Development, NPD, NPI, Perspective, PLM, PLM Strategy, Product Development, Product Innovation, Product Launch, Product Lifecycle Management, Product Management, Social Computing, Social Innovation, Social Media, Social Networking, Social Product Innovation, Web 2.0

PLM Emerges as the Key Innovation Driver for CPG

November 10th, 2010 | by Chip Perry

With 2010 coming to a close, the consumer packaged goods (CPG) industry is looking to drive innovation and improve new product success in the next decade. However, many companies are attempting to do so with fewer resources — and often with leaders who lack awareness or ability to change their old ways of doing business. Read More

Topics: Consumer, Consumer Goods, Consumer Products, CPG, Innovation, Perspective, PLM, Product Data Management, Product Data Model, Product Data Record, Product Development, Product Innovation, Product Launch, Product Lifecycle Management, Product Management, Product Quality

Achieving Unified Product Development and Commercial Launch

Four Leading Practices for Healthcare Product Companies

September 29th, 2010 | by Greg Adkins

Many healthcare product companies today struggle to drive effective collaboration across functions in product development and launch. If marketing and R&D can’t work together internally, how can we expect them to effectively collaborate with external partners in a more advanced and open development process? Read More

Topics: Collaboration, Commercialization, Greg Adkins, Healthcare, Marketing, Perspective, Phase-Gate, Portfolio Management, PPM, PPM Software, Product Development, Product Innovation, Product Launch, R&D, R&D Leadership, R&D Management, Roadmap, Roadmapping

CPG Innovation: Increase Collaboration, Avoid Collisions

June 21st, 2010 | by Mike Friedman

“Avoiding a Consumer Products and Retailer Collision" by Steve Steutermann and Kevin Sterneckert of Gartner shows that “companies are not utilizing scorecards to measure new product launch (NPL) success or pre- and post-launch execution, despite the importance of innovation and NPL in the marketplace” which, unfortunately, is not surprising. Read More

Topics: Collaboration, CPG, Innovation, Measuring Innovation, Metrics, New Product Introduction, New Product Launch, Perspective, Product Innovation, Product Launch, Products