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Viewpoints about 'Private Label'
Forget Cooperation, Let’s Talk Collaboration
Beverage Spectrum
This Beverage Spectrum article by Debbie Wildrick interviews Kalypso's Mike Friedman and Helayne Angelus on collaborative innovation in the beverage market. Read More
Topics: Article, Coca Cola, Collaboration, Collaborative Innovation, F&B, Food and Beverage, Food Manufacturing, Helayne Angelus, Manufacturing, Mike Friedman, Private Brands, Private Label, Retail, Retailers
The Private Brand Revolution: The Manufacturers’ Playbook to Drive Brand Demand
As retailers continue expanding their private brand strategies, here are five strategies food and beverage manufacturers should consider adding to their playbooks to drive demand for their brands. Read More
Topics: Article, Brand Strategies, Collaborative Innovation, Disruptive Innovation, F&B, Food and Beverage, George Young, Innovation, Manufacturing, Own Label, Pricing, Private Brands, Private Label, Retail, Retailers, Value, Value Management