Viewpoints about 'PDMA'

How Will You Create a Social Innovation Culture?

June 27th, 2011 | by Amy Kenly

Like any new business initiative, incorporating social product innovation strategy and technology into existing innovation and product development processes is likely to encounter resistance and lack of support.

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Topics: Amy Kenly, Co-create, Co-creation, Co-Development, CoCreatePDMA, Collaboration, Collaborative Innovation, Culture, PDMA, Social Computing, Social Innovation, Social Innovation Culture, Social Media, Social Media Articles, Social Media Events, Social Networking, Social Product Development, Social Product Innovation, Social Technologies, Social Technology, Spike, Spike Awards

Social Media and Product Development: What’s Stopping Us?

April 18th, 2011 | by Amy Kenly | 1 comment

Many of us have seen those “Did You Know?” videos on YouTube. With millions of views, these compelling videos give facts and stats on globalization in the information age, demonstrating the pervasiveness of social media as a medium for collaboration, knowledge sharing, open discussion and relationship building.

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Topics: Amy Kenly, Blog, Co-create, Co-creation, Co-Development, Collaboration, Collaborative Innovation, Enterprise 2.0, Innovation, Kalypso Research, Kalypso Spike, PDMA, Product Development, Product Development Teams, Product Innovation, Social Computing, Social Media, Social Media Events, Social Product Development, Social Product Innovation, Spike, Spike Awards, Web 2.0

PDMA Blog Post: Do you use social media for product innovation?

April 21st, 2010 | by Amy Kenly

Today PDMA posted a blog entry we penned on our social media and product innovation research initiative. What a great opportunity to get our survey in front of the exact audience we want to gain insights from. We're going to re-post it here.

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Topics: Blog, Innovation, PDMA, Product Development, Product Innovation, Product Launch, Product Lifecycle Management, Product Management, Social Computing, Social Media, Social Product Innovation