Viewpoints about 'Own Label'

Store Brand Topic Roundup from the Innovation and Marketing Summit

March 7th, 2013 | by Steve Riordan

Retailers are currently focusing on how to grow their store brand (private label) business as a strategic imperative. Kalypso's Steve Riordan shares his key takeaways from the 2013 Innovation and Marketing Summit. Read More

Topics: innovation, Mallory Engler, Own Brands, Own Label, Private Brands, Private Label, Private Label Retail, Retail, Steve Riordan, Store Brands

Top 7 Dos & Don’ts in Unique Store Brand Retail

February 8th, 2013 | by Steve Riordan

Today's retailers win by developing differentiated and innovative unique store brands. This eBook offers seven dos and don'ts for developing a unique store brand program that reaps the benefits of superior category sales, consumer loyalty and brand equity.  Read More

Topics: Brand Management, Category Management, Consumer Loyalty, ebook, Gale Fogg, Innovation, Kalypso Retail Practice, Own Brands, Own Label, Private Brands, Private Label, Private Label Retail, Retail, Retail Innovation, Retailer Brands, Retailers, Steve Riordan, Store Brands, Unique Store Brands

The Private Brand Revolution: The Manufacturers’ Playbook to Drive Brand Demand

February 17th, 2010 | by George Young

As retailers continue expanding their private brand strategies, here are five strategies food and beverage manufacturers should consider adding to their playbooks to drive demand for their brands. Read More

Topics: Article, Brand Strategies, Collaborative Innovation, Disruptive Innovation, F&B, Food and Beverage, George Young, Innovation, Manufacturing, Own Label, Pricing, Private Brands, Private Label, Retail, Retailers, Value, Value Management