Viewpoints about 'Own Label'

The Private Brand Revolution: The Manufacturers’ Playbook to Drive Brand Demand

February 17th, 2010 | by George Young

As retailers continue expanding their private brand strategies, here are five strategies food and beverage manufacturers should consider adding to their playbooks to drive demand for their brands. Read More

Topics: Article, Brand Strategies, Collaborative Innovation, Disruptive Innovation, F&B, Food and Beverage, George Young, Innovation, Manufacturing, Own Label, Pricing, Private Brands, Private Label, Retail, Retailers, Value, Value Management