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Viewpoints about 'Marketing'
Digital Innovation
As the digital space continues to grow in influence, how will your company create a Digital Innovation approach that supports your business strategy and goals? Kalypso’s Digital Innovation approach can help you innovate how you connect with your consumers and shoppers, integrating digital into your marketing strategy and improving return on your investment. Read More
Topics: Brochure, Consumer, Consumer Engagement, Consumer Goods, Consumer Innovation, Consumer Insights, CPG, CPG Innovation, Digital Capabilities, Digital Innovation, Digital Marketing, Innovation, John Groene, Marketing, Marketing Strategy, NPD, Shopper Insights, Shopper Marketing, Social Media, Social Product Innovation, Spike, Strategy
How Can Companies Set the Stage for Success with Social Innovation?
In this clip from the webcast Five Steps to Create a Social Innovation Culture, Amy Kenly discusses how companies can create a culture for using social media in product development and innovation. Sound like something you're doing? Check out the 2011 Spike Awards and tell us your story! Read More
Topics: Amy Kenly, Collaboration, Collaborative Innovation, Cross-functional Teams, Culture, Innovation, Marketing, Product Development, Social Computing, Social Innovation, Social Media, Social Media Events, Social Networking, Social Product Innovation, Social Technology
Embracing Quick Wins… and Quick Losses
When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion. Read More
Topics: Innovation, Innovation Leadership, Innovation Teams, Intellectual Property, IP, Marketing, NPD, Perspective, Product Development, R&D
Achieving Unified Product Development and Commercial Launch
Four Leading Practices for Healthcare Product Companies
Many healthcare product companies today struggle to drive effective collaboration across functions in product development and launch. If marketing and R&D can’t work together internally, how can we expect them to effectively collaborate with external partners in a more advanced and open development process? Read More
Topics: Collaboration, Commercialization, Greg Adkins, Healthcare, Marketing, Perspective, Phase-Gate, Portfolio Management, PPM, PPM Software, Product Development, Product Innovation, Product Launch, R&D, R&D Leadership, R&D Management, Roadmap, Roadmapping