Viewpoints about 'Line Extensions'

Use Something You Already Own to Generate Income in a Whole New Way

May 17th, 2010 | by Jenna Dudevoir

Today's most innovative companies are reevaluating their existing assets, IP, and product lines to develop completely new streams of revenue with little investment. Mars, Oceaneering, Play-Doh, and Airborne LIDAR are great success stories. What other examples are out there?

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Topics: Adam Elboim, Blog, Commercialization, Innovation, Intellectual Assets, Intellectual Property, IP, Line Extensions

Assess Your Assets: What’s in Your Attic?

May 11th, 2010 | by Adam Elboim

Low-cost innovation shouldn’t mean boring or incremental innovation.  Sometimes true innovation is as easy (and inexpensive) as evaluating the technologies and capabilities you currently have and expanding them to a new industry or customer base.  In the current economy, building a competency in asset evaluation and creativity could make the difference. Read More

Topics: Commercialization, Innovation, Intellectual Assets, Intellectual Property, IP, Line Extensions, Perspective