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Viewpoints about 'Intellectual Assets'
Protecting and Managing Your Intellectual Property
It’s not just for legal teams anymore
A company’s intellectual property (IP) portfolio is often one of its most valuable and strategic assets. Even though IP creation and reuse is an integral component of an effective innovation process, IP management and oversight typically is relegated to corporate legal groups. Read More
Topics: Intellectual Assets, Intellectual Property, IP, IP Licensing, IP Management, IP Portfolio, IP Protection, Perspective
Use Something You Already Own to Generate Income in a Whole New Way
Today's most innovative companies are reevaluating their existing assets, IP, and product lines to develop completely new streams of revenue with little investment. Mars, Oceaneering, Play-Doh, and Airborne LIDAR are great success stories. What other examples are out there?
Topics: Adam Elboim, Blog, Commercialization, Innovation, Intellectual Assets, Intellectual Property, IP, Line Extensions
Assess Your Assets: What’s in Your Attic?
Low-cost innovation shouldn’t mean boring or incremental innovation. Sometimes true innovation is as easy (and inexpensive) as evaluating the technologies and capabilities you currently have and expanding them to a new industry or customer base. In the current economy, building a competency in asset evaluation and creativity could make the difference. Read More
Topics: Commercialization, Innovation, Intellectual Assets, Intellectual Property, IP, Line Extensions, Perspective