Viewpoints about 'Go to Market'

Collaborative Innovation: How CPG Manufacturers & Retailers Can Partner for Profit

October 29th, 2009 | by Mike Friedman and Helayne Angelus

Kalypso conducted a research study with thirty global consumer goods manufacturers, retailers, and brokers to better understand how manufacturers and retailers are working together to drive profitability and deliver innovative products. Read More

Topics: Collaboration, Collaborative Innovation, Consumer, Consumer Goods, CPG, Food and Beverage, Food Manufacturing, Go to Market, Innovation, Innovation Strategy, Joint Business Planning, Open Innovation, Organizational Alignment, Partnerships, Perspective, Retail, Retailers