Viewpoints about 'Consumer Insights'

Digital Innovation

September 7th, 2011 | by Kalypso

As the digital space continues to grow in influence, how will your company create a Digital Innovation approach that supports your business strategy and goals? Kalypso’s Digital Innovation approach can help you innovate how you connect with your consumers and shoppers, integrating digital into your marketing strategy and improving return on your investment. Read More

Topics: Brochure, Consumer, Consumer Engagement, Consumer Goods, Consumer Innovation, Consumer Insights, CPG, CPG Innovation, Digital Capabilities, Digital Innovation, Digital Marketing, Innovation, John Groene, Marketing, Marketing Strategy, NPD, Shopper Insights, Shopper Marketing, Social Media, Social Product Innovation, Spike, Strategy

Sound Like Something You’re Doing?

August 4th, 2010 | by Jenna Dudevoir

A couple days ago I posted about the search for Web 2.0 and social media innovators for the first annual Spike Awards. Our latest viewpoint published today contains a great example.

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Topics: Blog, Consumer, Consumer Goods, Consumer Immersion, Consumer Insights, Front End of Innovation, Social Innovation, Social Media, Social Networking, Social Product Development, Social Product Innovation, Spike, Spike Awards, VoC, Voice of the Consumer, Voice of the Customer

Your Consumer’s Virtual World

A Whole New Consumer Immersion Opportunity

August 3rd, 2010 | by Daniela Ilieva | 1 comment

Social media and consumer immersion are both hot topics in the field of market research. This viewpoint examines the opportunity to blend social media and consumer immersion techniques to add a new dimension to traditional market research. Read More

Topics: Consumer Goods, Consumer Immersion, Consumer Insights, Consumer Products, Perspective, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation

Collaborative Innovation: How to Partner For Profit With Retailers

March 2010 Food Manufacturing column

March 15th, 2010 | by George Young

This March 2010 Food Manufacturing column examines four actionable steps food and beverage manufacturers can take to implement a successful collaborative innovation strategy with retailers. Read More

Topics: Article, Collaboration, Collaborative Innovation, Consumer Goods, Consumer Insights, Consumer Products, F&B, Food and Beverage, Food Manufacturing, Innovation, Innovation Strategy, Joint Business Planning, Open Innovation, Organizational Alignment, Retail, Retailers