Viewpoints about 'Consumer Immersion'

Sound Like Something You’re Doing?

August 4th, 2010 | by Jenna Dudevoir

A couple days ago I posted about the search for Web 2.0 and social media innovators for the first annual Spike Awards. Our latest viewpoint published today contains a great example.

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Topics: Blog, Consumer, Consumer Goods, Consumer Immersion, Consumer Insights, Front End of Innovation, Social Innovation, Social Media, Social Networking, Social Product Development, Social Product Innovation, Spike, Spike Awards, VoC, Voice of the Consumer, Voice of the Customer

Your Consumer’s Virtual World

A Whole New Consumer Immersion Opportunity

August 3rd, 2010 | by Daniela Ilieva | 1 comment

Social media and consumer immersion are both hot topics in the field of market research. This viewpoint examines the opportunity to blend social media and consumer immersion techniques to add a new dimension to traditional market research. Read More

Topics: Consumer Goods, Consumer Immersion, Consumer Insights, Consumer Products, Perspective, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation