Viewpoints about 'Commercialization'

Achieving Unified Product Development and Commercial Launch

Four Leading Practices for Healthcare Product Companies

September 29th, 2010 | by Greg Adkins

Many healthcare product companies today struggle to drive effective collaboration across functions in product development and launch. If marketing and R&D can’t work together internally, how can we expect them to effectively collaborate with external partners in a more advanced and open development process? Read More

Topics: Collaboration, Commercialization, Greg Adkins, Healthcare, Marketing, Perspective, Phase-Gate, Portfolio Management, PPM, PPM Software, Product Development, Product Innovation, Product Launch, R&D, R&D Leadership, R&D Management, Roadmap, Roadmapping

Assess Your Assets: What’s in Your Attic?

May 11th, 2010 | by

Low-cost innovation shouldn’t mean boring or incremental innovation.  Sometimes true innovation is as easy (and inexpensive) as evaluating the technologies and capabilities you currently have and expanding them to a new industry or customer base.  In the current economy, building a competency in asset evaluation and creativity could make the difference. Read More

Topics: Commercialization, Innovation, Intellectual Assets, Intellectual Property, IP, Line Extensions, Perspective