Viewpoints about 'CPG Innovation'

George Young Says: Innovation Predictions for CPG in 2012

December 15th, 2011 | by Jenna Dudevoir and George Young

Yesterday we released Kalypso's top 5 innovation predictions for 2012, which included some specific trends in the consumer packaged goods (CPG) industry. I had a chance to sit down with George Young and get his view on these plus a few more of his predictions for CPG in 2012.

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Topics: 2012 Predictions, Cloud-based PLM, Consumer Healthcare, Consumer Packaged Goods, Consumer Safety, CPG, CPG Innovation, CPG Trends, Fast Moving Consumer Healthcare, FDA, Food and Beverage, George Young, Innovation, Innovation 2012, Innovation Articles, Innovation Predictions, Modeling and Simulation, PLM, PLM in CPG

Digital Innovation

September 7th, 2011 | by Kalypso

As the digital space continues to grow in influence, how will your company create a Digital Innovation approach that supports your business strategy and goals? Kalypso’s Digital Innovation approach can help you innovate how you connect with your consumers and shoppers, integrating digital into your marketing strategy and improving return on your investment. Read More

Topics: Brochure, Consumer, Consumer Engagement, Consumer Goods, Consumer Innovation, Consumer Insights, CPG, CPG Innovation, Digital Capabilities, Digital Innovation, Digital Marketing, Innovation, John Groene, Marketing, Marketing Strategy, NPD, Shopper Insights, Shopper Marketing, Social Media, Social Product Innovation, Spike, Strategy