Viewpoints about 'Brand Strategies'

Complexity Reduction Part 3: SKU Portfolio Optimization & Brand Strategy

June 6th, 2011 | by Mick Broekhof and Scott Gamble

For most companies, complexity or SKU reduction initiatives still start and stop with transactional data, focusing on turnover, profit, and volume by customer and channel. For a more balanced outcome, consumer product companies should create a holistic view of complexity reduction that includes brand demand view and complexity rating. Read More

Topics: Brand Demand, Brand Strategies, Brand Strategy, Complexity Management, Complexity Reduction, Portfolio Complexity, Portfolio Management, Portfolio Optimization, Portfolio Prioritization, Portfolio Rationalization, Reduce Complexity, SKU, SKU Optimization, SKU Portfolio Optimization, SKU Rationalization, SKU Reduction

The Private Brand Revolution: The Manufacturers’ Playbook to Drive Brand Demand

February 17th, 2010 | by George Young

As retailers continue expanding their private brand strategies, here are five strategies food and beverage manufacturers should consider adding to their playbooks to drive demand for their brands. Read More

Topics: Article, Brand Strategies, Collaborative Innovation, Disruptive Innovation, F&B, Food and Beverage, George Young, Innovation, Manufacturing, Own Label, Pricing, Private Brands, Private Label, Retail, Retailers, Value, Value Management