Video: Using Social Media to Drive New Product Innovation
From Social Slam 2012
From ideation and crowdsourcing at the front end of innovation, through enabling product development collaboration to post-launch support, social models and tools can generate social media ROI outside the world of marketing. In this video from Social Slam 2012, Amy Kenly presents leading strategies for using these new tools and integrating social media into the product development process.
Sound like something you're doing? Enter your company for a 2012 SPIKE Award. We're looking for the best examples of companies using social models and tools to improve innovation and product development. Nominations will be accepted now through September 7, 2012. www.spikeawards.com
Topics: Amy Kenly, Social, Social Computing, Social Innovation, Social Innovation Culture, Social Media Events, Social Models, Social Product Development, Social Product Innovation, Social Slam, Social Strategies, Social Technologies, Social Technology, Spike, Spike Awards
About the Author
Amy Kenly, Global Director of Eminence & Strategic Communications Amy is an equestrian, a Red Sox enthusiast, and is addicted to Cheez-Its and Swedish Fish. Read more articles by Amy Kenly
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