Roadmapping Case Study: Manufacturing
Roadmapping case study in the manufacturing industry.
A global diversified manufacturer of industrial automation products wanted to ensure that it was developing new products and technologies that aligned with emerging growth markets. The company also wanted to use roadmaps to track product offering gaps, technology development initiatives, internal capabilities, and industry “megatrends.” To meet these objectives, the company started by roadmapping several product lines and technologies while limiting the project scope to a single global business division.
Topics: Case Study, Manufacturing, Roadmapping, Strategy
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