Maximizing Profit Capture for Medical Device Manufacturers

Gain control over your pricing strategies, value stories, and profit visibility

by Phil Holladay, PROS on April 20th, 2011

Facing unprecedented changes from government health care reform, device approval regulations, changes to sales relationships, and shifts in buying power, medical device manufacturers are under extraordinary profit pressure. This paper explores the implications of these challenges and the four essential strategies required to gain control over pricing processes, define product value, and increase profit visibility. Armed with these strategies, the astute manufacturer will be in a position to defend price levels, manage inevitable pricing variations, and raise the bar of price accountability. Embracing a strategic pricing journey can yield sizable returns and above-market growth during a time of great industry upheaval.

Topics: Healthcare, Medical Device, Medical Device Innovation, Medical Device Manufacturers, Medical Device Manufacturing, Medical Device Pricing, Medical Device White Paper, Price Strategy, Pricing, Pricing Strategy, Tom Monheim, Value, Value Capture, Value Creation, Value Management, Value Maps