Fuel Innovation with Disciplined Value Capture
This paper discusses the linkage of value capture to product innovation and how to ensure the full profit potential is achieved for each incremental improvement or enhancement in a product.
Topics: Brian Sharp, Greg Adkins, High Tech, Innovation, Pricing, Value Capture, Value Management
About the Authors
Brian Sharp, Value Management Practice Lead Brian brings over 20 years of international experience in product management, marketing, commercial development and sales. As Value Management Practice Lead, Brian provides thought leadership and subject matter expertise related to pricing and value management, product commercialization, product line management and rationalization, branding and channel management. Read more articles by Brian Sharp
Greg Adkins, Partner Greg brings over 25 years of professional experience as a business advisor, management consultant and senior executive in business strategy, innovation, PLM, and operations to Kalypso in his Partner role. Read more articles by Greg Adkins
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