Collaborative Innovation in CPG
Collaborative innovation is an open innovation strategy that enables consumer packaged goods (CPG) manufacturers and retailers to partner for profit and provide shoppers and consumers with more innovative offerings.
Through work with CPG manufacturers and retailers, Kalypso noted an increasing interest in collaborative innovation. To better understand the drivers behind this increased interest, and to learn how manufacturers and retailers are working together in a market where they are often both customers and competitors, Kalypso conducted a research initiative with thirty global Manufacturers, Retailers, and Brokers-80 percent of which are Fortune 500 companies.
Topics: Brochure, Collaborative Innovation, CPG, Innovation, Innovation Strategy, Open Innovation, Retail
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