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Latest Viewpoints
Evolving with Product Lifecycle Management
The PLM software market continues to evolve, offering powerful new capabilities, cross-functional value and competitive differentiation. To take advantage of these benefits, companies must also evolve. Here's how to get started. Read More
Agile Development Models for Consumer Goods – Not Just for Software Anymore
How does the agile development model used successfully by software companies apply to other product development organizations? Follow these three simple principles to improve product development success in any industry. Read More
Previous Viewpoints
Innovation Agility in Healthcare Part 2
Increasing Development Capability
As market, strategic and regulatory priorities shift, a clear decision-making and review process increases nimbleness and ability to compete. The next step for forward-thinking healthcare payors is building agile product development capabilities. Read More
Innovation Agility in Healthcare Part 1
Improve Strategic Alignment
Healthcare payors face an increasingly complex environment. Regulatory-driven restructuring, pricing and efficiency pressures from Medicare, self-insured corporations, and emerging and disruptive business models all combine to create an eerie projection of the future, not unlike the wild, wild west.1 In response, healthcare executives and product development professionals are grappling with the question – “Can we innovate fast enough to compete?” Read More
Healthcare Product Innovation: Key Trends and Success Factors
In 2011, Kalypso conducted a survey assessing how market factors drive the need for healthcare payors and providers to innovate their products. We asked them to identify the most pressing market factors, assess innovation capability and identify barriers to bringing innovation to market. These are our take-aways. Read More
Open Innovation: Practical First Steps for B2B Companies
Considering an open innovation initiative? Don’t take it lightly. For B2B companies who face unique additional challenges, identifying and achieving value can be especially difficult. If your company sees the value and is ready to get started, here are four critical steps that will help ensure success. Read More
The Value of Open Innovation for B2B Companies
We hear a lot these days about applying open innovation concepts to improve innovation and product development processes. The value is clear for B2C companies, but B2B firms have different challenges and needs that have caused many to hold off. Despite the challenges, the open innovation payoff for B2B companies is significant if done correctly, especially in today’s resource-constrained R&D environments. Read More
Predictions for Social Product Innovation in 2012
What predictions can we make for the use of social media and related social technologies to improve product innovation? To help answer that question, we turned to the results of Kalypso’s annual Social Product Innovation surveys from 2010 and 2011. Read More
Pricing Is Not an Afterthought
Leading Strategies for Pricing Early in the Product Development Process
There’s a leading luxury car maker that performs an average of 100 more safety tests than those performed on a non-luxury car. They successfully sell the car in the market for $280,000. A well-known online retailer has one of the cheapest and most popular e-readers in the market at $79. So what is common between these two firms with winning products at different ends of the pricing spectrum? Read More
PLM Maturity: How to Get More Out of Your System
How many of the PLM capabilities available today do companies actually use? The answer is sobering... Read More
Evolution and Innovation
What Darwin can teach business about innovation, survival and growth
The theory of "biological evolution of species" proposed by Charles Darwin in 1859 could very well have been the “evolution of businesses". The concept of survival of fittest is as true for businesses as it is for living organisms. Read More
Jumpstart Your Innovation Budget with Strategic Pricing Segmentation
Many manufacturing businesses struggle to meet high demands for growth from innovation with limited cash and other constrained resources. Companies look to their existing product portfolios to fund innovative, “big idea” projects, but often feel powerless regarding pricing. Read More
The What, Who and How of Effective Gate Meetings
Preparing for a New Product Development (NPD) gate meeting is usually the last thing on an innovation team leader’s list of things to do, especially when typical meetings entail lengthy slide decks on the merits of projects and research studies on the risks of new products. Read More