Weekly Roundup: Social Media, Consumer Immersion, PLM & PPM

by on August 6th, 2010

This week featured a number of great articles and updates on Kalypso’s various social media channels. Highlights from this past week: social media, consumer immersion, PLM and PPM.

Blending social media & consumer immersion adds new dimension to traditional market research #consumer #socialmedia

In our latest viewpoint, Your Consumer’s Virtual World, Daniela Ilieva discusses the potential value of using social media as a tool for consumer research. The article features recent findings of a Social Product Innovation study conducted by Kalypso, highlighting various social media resources utilized by companies who participated in the study. Read the full article here.

What you need to know about practical portfolio management in under 20 minutes #ppm

Over the last 2 months we have rolled out a 6-part podcast series on Practical Portfolio Management by Bill Poston that explores common challenges and pragmatic advice for implementing a portfolio management process. Now, the complete podcast series is available for download as a bundle here. Get practical portfolio management tips in under 20 minutes!

Great example of a Spike Award candidate. Sound like you? #socialmedia

Sound Like Something You’re Doing? features a profile of a CPG client that exemplifies the use of social media for product innovation - just the type of candidate the Spike Awards are looking for.  And, if you know of a company that has what it takes to win a Spike Award, submit a nomination at http://spikeawards.com/.

Being strategic about #PLM doesn't mean eating the elephant in one sitting. Define a transformation vision incrementally

"Transforming PLM for the Economic Recovery", Kalypso’s latest white paper, examines the topic of product lifecycle management (PLM). The article explores PLM implementation challenges and describes leading practices in developing a PLM strategy. Register to download the white paper at http://kalypso.com/landing/transforming/.

Don’t miss out on the latest updates from Kalypso - join the conversation and interact with our online community on your favorite social media channels. Connect with us on Twitter, Facebook, LinkedIn, and YouTube.

For the latest news about the Spike Awards, be sure find us on Facebook and Twitter.

Topics: Blog, CPG, Innovation, PLM, PLM Implementation, PLM Strategy, Portfolio Management, PPM, Product Lifecycle Management, Social Media, Social Product Innovation