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Viewpoints by Scott Siegel
Embracing Quick Wins… and Quick Losses
When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. Two of these outcomes are especially good – although which ones they are might surprise you. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion. Read More
Topics: Innovation, Innovation Leadership, Innovation Teams, Intellectual Property, IP, Marketing, NPD, Perspective, Product Development, R&D
About the Author
Scott Siegel, Senior Manager Scott is a senior manager specializing in innovation strategy, global design and implementation of new product development and portfolio processes. He brings over 12 years of product management and product development experience with several leading brands and companies to Kalypso's clients. Read more articles by Scott Siegel