Viewpoints by Jim Brown

Predictions for Social Product Innovation in 2012

January 24th, 2012

What predictions can we make for the use of social media and related social technologies to improve product innovation? To help answer that question, we turned to the results of Kalypso’s annual Social Product Innovation surveys from 2010 and 2011. Read More

Topics: Collaboration, Innovation, Product Development, Social Computing, Social Innovation, Social Media, Social Product Innovation

Interview with a Winner: Spike Award Winner Kimberly-Clark Speaks with Jim Brown on Why They Won

November 2nd, 2010

The Spike Awards celebrate the best use of social media and social technology for product innovation and development. Jim Brown of Tech-Clarity interviews Kimberly-Clark’s Stephen Paljieg on their Huggies MomInspired© program, which took top honors in the CPG category and won the People’s Choice. Read More

Topics: Huggies MomInspired, Jim Brown, Kimberly-Clark, Podcast, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation, Social Technology, Spike, Spike Awards, Spike Awards Winners, Steve Paljieg

About the Author

Jim Brown, President, Tech-Clarity Jim Brown is the President and founder of Tech-Clarity, an independent research and consulting firm that specializes in analyzing the true business value of software technology and services. Read more articles by Jim Brown