Viewpoints by Greg Adkins

Greg Adkins - A Character With Character

...because interesting people are more fun to work with

August 3rd, 2012

If you gave Greg Adkins the chance to go back to college tomorrow, he just might. A proud Kalypsonian, Greg is a Character With Character. Read More

Topics: Characters with Character, Greg Adkins, Kalypso Culture, Kalypso Employees, Kalypso Values, Keep Kalypso Weird

Achieving Unified Product Development and Commercial Launch

Four Leading Practices for Healthcare Product Companies

September 29th, 2010

Many healthcare product companies today struggle to drive effective collaboration across functions in product development and launch. If marketing and R&D can’t work together internally, how can we expect them to effectively collaborate with external partners in a more advanced and open development process? Read More

Topics: Collaboration, Commercialization, Greg Adkins, Healthcare, Marketing, Perspective, Phase-Gate, Portfolio Management, PPM, PPM Software, Product Development, Product Innovation, Product Launch, R&D, R&D Leadership, R&D Management, Roadmap, Roadmapping

Fuel Innovation with Disciplined Value Capture

November 2nd, 2009

This paper discusses the linkage of value capture to product innovation and how to ensure the full profit potential is achieved for each incremental improvement or enhancement in a product. Read More

Topics: Brian Sharp, Greg Adkins, High Tech, Innovation, Perspective, Pricing, Value Capture, Value Management