Viewpoints by Daniela Ilieva

Daniela Ilieva - A Character With Character

...because interesting people are more fun to work with

March 9th, 2012

In a recent poll of random Kalypsonians, only 20% correctly guessed where Daniela Ilieva is from. To set the record straight - it's Bulgaria. Daniela now resides in Chicago and hates water in her nose; she is a Character With Character.

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Topics: Characters with Character, Daniela Ilieva, Kalypso Culture, Kalypso Employees, Kalypso Values, Keep Kalypso Weird

Your Consumer’s Virtual World

A Whole New Consumer Immersion Opportunity

August 3rd, 2010 | 1 comment

Social media and consumer immersion are both hot topics in the field of market research. This viewpoint examines the opportunity to blend social media and consumer immersion techniques to add a new dimension to traditional market research. Read More

Topics: Consumer Goods, Consumer Immersion, Consumer Insights, Consumer Products, Perspective, Social Computing, Social Media, Social Networking, Social Product Development, Social Product Innovation

Daniela Ilieva

About the Author

Daniela Ilieva, Senior Consultant Daniela loves outdoor sports, skiing and traveling (for fun). Read more articles by Daniela Ilieva