Kalypso to Present Social Media Strategies that Drive New Product Innovation at Social Media Summit

May 18, 2012

BEACHWOOD, OHIO – Leveraging social media for product innovation has evolved beyond crowdsourcing. From ideation through development and launch, companies can enhance the product development process with social media tools in numerous ways. Amy Kenly, social media and analyst programs director for Kalypso, the world’s premier innovation consulting firm, will highlight leading social product innovation strategies at the Social Media Summit, May 23, 2012, 11AM.

The Social Media Summit, an annual conference held at Harrisburg University, Harrisburg, PA, focuses on the impact social networking sites have on our daily lives. The free, day-long event features authors, academics and other leaders exploring how social media is influencing everything from game development to political change. The conference also highlights methods for using social media tools in a range of personal and professional activities.

During the panel session, “Using Social Media in Product Development,” Amy Kenly will discuss the benefits of integrating social tools into an organization’s product development process, providing the audience with examples of leading social product innovation practices from companies such as Proctor & Gamble and Dominos. Kenly will also highlight practical steps for getting started with social product innovation. For more information about social product innovation, visit http://kalypso.com/spike.

WHAT: Social Media Summit Panel: Using Social Media in Product Development
WHEN: May 23, 2012, 11AM
WHO: Amy Kenly, Social Media and Analyst Programs Director, Kalypso
WHERE: Harrisburg University, Harrisburg, Pennsylvania

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve performance, drive profitability and create sustainable results by delivering on the promise of innovation. The people of Kalypso are leading business professionals who combine unparalleled expertise in innovation, product development, and product lifecycle management (PLM) with a depth of experience in the consumer goods, high technology, manufacturing, life sciences and retail industries. For more information, visit http://kalypso.com. Follow @KalypsoLP on Twitter and on Facebook at http://facebook.com/KalypsoLP.