Kalypso Leads Collaborative Innovation Session at FMI 2010

May 10, 2010

George Young Discusses How Private Brands Can Partner for Profit

Las Vegas, NV - Kalypso, the world's premier innovation consulting firm, today announced that George Young, a founding partner at Kalypso, will lead a session on top practices for collaborative innovation in the private brand industry at FMI 2010. FMI 2010: is being held by the Food Marketing Institute (FMI)on May 10-13, 2010 at Mandalay Bay in Las Vegas, Nevada.
Session: Collaborative Innovation: How Private Brands Can Partner for Profit

Date: Tuesday, May 11, 2010

Time: 8:00AM - 8:50AM

Place: Mandalay Bay, Las Vegas, Nevada

How Private Brands Can Partner for Profit

Today’s retailers and food manufacturers appear to be locked in a fierce battle of the brands: retailers continue to expand and launch private brands while manufacturers are trying to protect their brand value and win back market share. However, despite differing business imperatives, enlightened retailers and manufacturers are partnering to drive profitability by as much as 15 to 20 percent with collaborative innovation. This session explores how retailers can work with manufacturers to develop more compelling, innovative offerings for consumers and jointly grow sales and profits as a result. At the core of this session are best practices for implementing collaborative innovation based on the results of an executive research study with 30 retailers and manufacturers.

About FMI 2010

FMI 2010 is the industry leadership event showcasing emerging opportunities; delivering consumer insights through thought provoking research and education; and, fostering industry collaboration and community. This is a biennial opportunity to see the food industry's showcase of products and services and to engage with retailers and wholesalers from around the globe. Supermarket retailers, wholesalers, distributors and importers/exporters from across North America and around the globe (133 countries) come to FMI 2010. For more information visit http://www.fmi.org/events/may/2010/.

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve profitability by delivering on the promise of innovation. Kalypso offers clients full service capabilities including Business and Innovation Strategy, Front End of Innovation, Portfolio and Pipeline Management, Development and New Product Introduction, Value Management, PLM Technology, Leadership and Learning, and Intellectual Property Services. For more information, visit http://kalypso.com.