Kalypso Launches Collaborative Innovation Solution for Private Brands with PLM Vivo

November 17, 2009

Firm helps retailers develop winning strategies to accelerate growth with Product Lifecycle Management

BEACHWOOD, OHIOKalypso, the world’s premier innovation consulting firm, announces the launch of a collaborative innovation solution designed for the private brand/own brand retail industry that leverages Oracle’s Agile Product Lifecycle Management (PLM).

Private brand retail companies are facing new challenges as the current marketplace drives an increased focus on consumer value, streamlined supply chains, and consumer safety. To navigate these challenges, retailers are employing collaborative innovation as a winning strategy. Leading retailers are leveraging PLM solutions as an enabling technology to help facilitate a multifunctional strategy for collaborative innovation that addresses joint business planning and internal alignment.

“Kalypso’s recent research into collaborative innovation not only points to the need for consumer goods manufacturers and retailers to partner for mutual gain, but to the potential for tremendous sales and profit improvement,” said George Young, a founding partner and consumer goods industry practice lead at Kalypso. “PLM solutions like Oracle’s Agile Product Lifecycle Management can help accelerate growth and innovation opportunities through enhanced collaboration.”

As retailers begin to develop private brand strategies and manage their own specifications, formulations, labeling, and manufacturing operations, the value that a PLM solution delivers is critical. Many struggle with manual, paper-based product development processes and data that result in the inability to meet launch dates for private brand items. PLM enables the design and source processes of retailers by providing one single version of the truth for product data and a platform for internal and partner collaboration. Deploying PLM can create new efficiencies in product development processes, assure product traceability and compliance, and lower the cost of rework and redundancy.

Using Kalypso’s proven rapid implementation methodology—PLM Vivo Retail—retailers are now able to deploy PLM faster and at a lower cost. Depending on the application, PLM Vivo is built on Oracle’s Agile PLM solutions, which manage all aspects of innovation, from product and portfolio management, to management of specifications, supplier management and collaboration, formulations and bills of materials, packaging and labeling, compliance, and quality. Pre-configured templates, workflows, core data, and profiles specific to industry implementation best practices help reduce demands on time and resources.

As a result, companies using PLM Vivo can meet or beat private brand launch dates, improve the new product development process with managed workflows and predictable results, increase private brand sales and margins, improve visibility into resource bottlenecks, and obtain business intelligence for better decision support.

"Kalypso's PLM Vivo rapid deployment offering leveraging Oracle's Agile PLM addresses the key requirements of private brand retailers looking for robust, industry-specific PLM capabilities,” said Hardeep Gulati, Oracle vice president, PLM and PIM product strategy. "Relying on Kalypso's PLM Vivo, customers can benefit from low-risk, low-cost, rapid deployment of Oracle's Agile PLM so they can achieve faster time to value."

Kalypso is a Certified Partner in the Oracle® PartnerNetwork and winner of the first annual 2009 Oracle PartnerNetwork Global Award for Applications Partner of the Year, and winner of the 2009 North America Specialty Applications Titan Award.

Retail companies can learn more at www.kalypso.com/insights/plm-vivo-retail.

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve profitability by delivering on the promise of innovation. Kalypso offers clients full service capabilities including Business and Innovation Strategy, Front End of Innovation, Portfolio and Pipeline Management, Development and New Product Introduction, Value Management, PLM Technology, Leadership and Learning, and Intellectual Property Services. For more information, visit http://www.kalypso.com.

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