Kalypso Brings Industry Leaders Together to Discuss Connecting Strategy to Consumer Experience

July 18, 2011

PALOS VERDES, Ca.Kalypso, the world’s premier innovation consulting firm, today announced that partners Helayne Angelus and Mike Friedman will moderate a panel at the Network of Executive Women (NEW) Executive Leaders Forum on July 20 at the Terranea Resort. The panel, “Connecting the Strategy to the Consumer,” will include senior leaders from Kimberly-Clark, Johnson & Johnson and The Kroger Company.

The NEW Executive Leaders Forum, now in its fifth year, brings together more than 200 senior-level women and men in the consumer products and retail industry. The retreat offers real-world advice from top industry executives, world-class keynote speakers, in-depth breakout sessions, peer learning and peerless networking.

During the panel, “Connecting the Strategy to the Consumer,” Angelus and Friedman will lead a discussion on how companies can consistently satisfy customers by crafting experiences that meet and exceed their expectations. The panel will discuss how companies can discover what consumers want and how to leverage their strategies to deliver it.

WHAT: Connecting the Strategy to the Consumer
WHEN: Wednesday July 20, 1:30 – 2:45pm; repeated 3:00 – 4:15pm
WHO: Helayne Angelus and Mike Friedman, Kalypso, Moderators; Claire Miller Director of Global Marketing, Kimberly-Clark; Linda Severin Vice President, Corporate Brands, The Kroger Co.; Olu Fajemirokun Vice President, Global Shopper, Johnson & Johnson Consumer Group
WHERE: Palos Verdes 7 at Terranea Resort, Rancho Palos Verdes, CA

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve performance, drive profitability and create sustainable results by delivering on the promise of innovation. The people of Kalypso are leading business professionals who combine unparalleled expertise in innovation, product development, and product lifecycle management (PLM) with a depth of experience in the consumer goods, high technology, manufacturing, medical device, life sciences and retail industries. For more information, visit http://kalypso.com. Follow @KalypsoLP on Twitter and on Facebook at http://facebook.com/KalypsoLP.