Kalypso Announces Speakers and Agenda for Social Product Innovation Summit 2011

October 11, 2011

BEACHWOOD, OhioKalypso, the world’s premier innovation consulting firm, today announced the slate of speakers and award winners who will be sharing their insights at the Social Product Innovation Summit 2011, a free virtual event scheduled for Tuesday, October 18.

The Summit is an interactive virtual conference for experts, users and peers to learn, discuss and celebrate leading practices for Social Product Innovation – integrating social innovation strategy and social technologies into innovation and product development processes.

The 2011 SPIKE Award winners will be announced at the end of the event. The SPIKE Awards recognize the best use of social strategies, processes and supporting technologies to improve innovation and product development. They celebrate Social Product Innovation across the product lifecycle, including open innovation, crowdsourcing, expert identification, collaboration platforms, social product development, sentiment analysis and more.

Speakers at the event will include:

“Companies are beginning to apply social strategies and technologies to solve business problems beyond traditional marketing and communications. Whether it’s crowdsouring in the front end of innovation (FEI), supporting the product development process internally, or measuring sentiment analysis of in-market products, social product innovation offers real benefits to companies with a practical approach,” said Bill Poston, founding and managing partner at Kalypso. “Kalypso is proud to sponsor the 2011 Social Product Innovation Summit, to give attendees, users, experts and sponsors a platform to share leading practices and learn from each other.”

Kalypso is joined by fellow event sponsors PDMA, Planview, InnovationManagement, Planisware, CA Technologies and Tech-Clarity.

Registration and additional information on the event is available at http://spikesummit.com.

About the SPIKE Awards

The SPIKE (Social Product Innovation Knowledge Excellence) Awards recognize the best use of social media concepts, strategies and supporting technologies to improve innovation, product development and product management. The Awards celebrate forward-thinking innovators that leverage social product innovation across the product lifecycle, including open innovation, crowdsourcing, expert identification, collaboration platforms, social product development and sentiment analysis. For more information, visit http://spikeawards.com. Follow @SPIKEawards on Twitter and on Facebook.

About Kalypso

Kalypso is the world's premier innovation consulting firm, helping clients improve performance, drive profitability and create sustainable results by delivering on the promise of innovation. The people of Kalypso are leading business professionals who combine unparalleled expertise in innovation, product development, and product lifecycle management (PLM) with a depth of experience in the consumer goods, high technology, manufacturing, medical device, life sciences and retail industries. For more information, visit http://kalypso.com. Follow @KalypsoLP on Twitter and on Facebook.