July 31st, 2012
BEACHWOOD, Ohio - Competition for the “World Series of Social Product Innovation” starts today with the call for nominations for the 2012 SPIKE Awards. Now it its third year, the annual awards program recognizes the best use of social strategies, processes and supporting technologies to improve innovation, product development and product management. Submissions will be accepted through September 7th.
The SPIKE Awards celebrate forward-thinking innovators that use social product innovation techniques and tools across the product lifecycle, including open innovation, crowd sourcing, expert identification, collaboration platforms, social product development and sentiment analysis. Social product innovation offers new ways to incorporate the voice of the customer and collaborate on product development and innovation.
Winners will be selected in four industry categories (Life Sciences, Consumer Packaged Goods, Technology and Manufacturing/Other) by a panel of experts in product innovation and social media. Online voting will determine a fifth award category, People’s Choice. The 2011 SPIKE Awards winners were:
As Social Product Innovation continues to expand in enterprises around the globe and the benefits become clearer, companies still struggle to show results, citing lack of resources and leading practices to follow. Companies succeed because they take the time to develop a solid social product innovation strategy, establish executive support and allocate the necessary resources. How will this change in the future? Kalypso is conducting their Third Annual Social Product Innovation and Product Development Survey with Tech-Clarity. The survey, available here, will provide insight and build upon the past two years of data. With last year’s results pointing to more than 94% of enterprises planning to increase their Social Product Innovation in 2012, this year’s results will help set the standard for successful adoption of these strategies. The survey is open through August 28th. Results will be shared with all companies that complete the survey.
Kalypso is the world's premier innovation consulting firm, helping clients improve performance, drive profitability and create sustainable results by delivering on the promise of innovation. The people of Kalypso are leading business professionals who combine unparalleled expertise in innovation, product development, and product lifecycle management (PLM) with a depth of experience in the consumer goods, high technology, manufacturing, life sciences and retail industries. For more information, visit http://kalypso.com. Follow @KalypsoLP on Twitter and on Facebook at http://facebook.com/KalypsoLP.