Fuel Innovation with Disciplined Value Capture in High Tech

In order to sustain innovation, high tech companies need to put as much thought and effort into value capture as they do value creation. Companies with the most efficient and effective processes for capturing the value inherent in their products will be able to consistently funnel more money back into product development to sustain their innovation engine and competitive advantage. Unfortunately, many companies overwork value creation and undergun their value capture efforts. This paper discusses why value capture is the right lever to maximize the full profit potential for a product and how to ensure the appropriate processes and capabilities are deployed.