Five Commandments for the Next Industry Leaders, by George Young
This month, the food and beverage (F&B) industry is embarking not only on a new year, but the dawn of a new decade—one driven by the demands of a new consumer reality focused on value, food safety, health and wellness, and environmental sustainability.
Near-term, the industry faces a post-recession economy in which the ability to adapt will separate those businesses that soar into success from those that tiptoe into fragile recovery. However, true leadership in the new decade will not be dictated simply by how companies navigate the post-recession road to revitalization.
What will the F&B leaders of 2010-2020 look like, and what will take them to the top? Here are five commandments businesses need to embrace if they are to emerge as the industry’s leaders.