Amy, Global Director of Eminence & Strategic Communications, has over 15 years of marketing experience in the product development and PLM space. She leads the firm's personal branding and eminence programs, and is a recognized thought leader in Social Product Innovation.
Education and Experience
Prior to joining Kalypso, Amy directed the marketing operations of two software companies in the PLM space, Tecnomatix and RuleStream.
Work With Kalypso
Amy leads the firm's personal branding and thoughtware programs. She spearheaded the firm’s Social Product Innovation service line and led significant research on how social media can be used for new product development. Amy contributed to the recently published white paper “Social Media and Product Development: Early Adopters Reaping Benefits amidst Challenge and Uncertainty.” These efforts were recognized by the Product Development and Management Association (PDMA), who asked her to author a chapter on “Social Media and New Product development” for the third edition of the PDMA Handbook on New Product Development.
Amy is a frequent writer and blogger on the topic of Social Product Innovation, and has spoken at conferences including Social Slam and the Social Media Summit.
Outside the Office
Amy is an animal lover and avid equestrian. She achieved mentor status at the New Hampshire SPCA with over 200 hours of volunteer experience. Amy competes in the equestrian sport of eventing, a triathlon format so dangerous that competitors are required to wear their emergency information on their arms. Amy lives in New Hampshire with her horse, two cats and her husband. When she's not riding, there's a good chance she'll either be listening to Red Sox games or complaining loudly about poor starting pitching and a lack of solid run support.