Kalypso

Conventional wisdom that consumers can’t help companies to innovate is being turned on its head. Having traditionally engaged consumers primarily to validate new product concepts, some companies are now soliciting consumers for their insights to help jump-start the product innovation process.

Effective innovation starts with listening to the Voice of the Consumer/Customer (VoC) and understanding how customers experience their products. If companies truly listen to their customers, they will start to garner valuable insights that can drive new products.

Utilizing the Voice of the Customer to drive innovation involves the systematic collection and prioritization of customer wants and needs in support of product and service development activities. But today, most organizations do not have optimal processes or technologies in place to convert consumer insights into profits. To remain relevant, companies will need to master a new approach in which they play an active role in process redesign, product development strategies, and new channel development.

Kalypso can help you to work with consumers in non-traditional ways to understand all aspects of the costumer experience. We can introduce you to approaches that focus on consumer-based innovation, and applying tools and techniques to capture insights and translate them into user needs, product requirements and product specifications to drive successful new product development.

Specific areas in which we can assist your team include:

• Understanding consumer trends that will impact new product development
• Articulating what role the Voice of the Customer should play in your innovation processes
• Applying techniques for generating and screening responsive, innovative ideas, and concepts
• Collecting consumer insights that will drive customer requirements for products
• Distinguishing between customer requirements, product requirements and product specifications
• Use creative consumer-driven techniques to generate and refine new product concepts