Kalypso

Kalypso offers a full range of tools and capabilities to help clients optimize not only their portfolio of products, but also the value captured from each offering individually. Many companies keep unprofitable products and services alive without realizing that they are losing money. Further, many companies over-engineer products and fail to capture the value that has been created.

Using significant experience and proven tools both quantitative and qualitative, Kalypso can assist you in improving your products, product mix, and value capture.

• Value Setting and Sales Excellence. The ability to quantify the value of an offering and communicate the value internally and externally can make the difference between a successful launch and a lackluster one.
  • Sales training and effectiveness
  • Value mapping
  • Economic value quantification
• Competitive Value Management - Win/loss analysis and competitor response. Understanding the real value of a product or service relative to competitive offerings can provide easy opportunities to improve profit or market share.
  • Move struggling product closer to "Fair Value Line"
  • Fill underserved areas or gaps in the value map
  • Increase prices when value is not being captured
• Redesign to Cost. A critical component of value pricing which aligns product development and sourcing with customer requirements and company profitability needs.
  • Eliminate unnecessary features and "benefits" and provide what customers actually need
  • Increase customer satisfaction, market share, and profitability
• Complexity Management - Product & Customer Rationalization. Enabling companies to turn around or eliminate low productivity products, customers, and activities by shifting to driving profitable "winners," streamlining manufacturing, reducing supply chain complexity, and improving resource utilization.