FEI Optimizer for Consumer Goods
Innovation is a top priority for many consumer goods organizations, but launching new products that deliver business growth is an industry-wide challenge. A common reason for this lack of success is that consumer goods companies are struggling to create high-value ideas and concepts to grow new product revenue.
This difficulty can be traced to the front end of innovation. All too often, ideation and concept development activities are siloed by geography, brand or product line, or there's a disconnect between consumer needs and products being developed. As a result, many new ideas are, in fact, recycled concepts from the past.
To help navigate these challenges, Kalypso and Sopheon have created a complete front end of innovation solution for consumer goods companies: FEI Optimizer. Designed to help consumer goods manufacturers increase the value of new products by improving their ideation and concept development processes, FEI Optimizer combines Sopheon's Accolade® Idea Lab™ software with innovation services from Kalypso.
By providing an enterprise portal for global collaboration on new product ideas and then linking those concepts with third-party consumer research and concept testing, FEI Optimizer enables consumer goods companies to transform their front end of innovation and drive bigger, better business results.
With FEI Optimizer, consumer goods companies can:
- Connect innovators to other ideas and to valuable knowledge sources to facilitate discovery and global collaboration
- Multiply the business value of good ideas by eliminating brand, geographical or functional silos
- Leverage key learnings from the past rather than recycling them
- Ensure a seamless transition from ideation to concept development and execution
To learn more about transforming the front end of innovation, download the FEI Optimizer overview.